The following example from Zeleny's paper illustrates the De Novo approach. Assume
that a small company has been producing two versions of a highly profitable decorative
material. The units produced of the products are denoted as x and y. The objective function provides the profit function where the coefficients represent the per unit profit.Each constraint represents one of the five resources required to produce these products.The right hand side of each equation provides the amount of each resource available toproduce the two products. The traditional approach is to determine the optimal productmix(the amount of each item to be made) using a linear program where the level of each resource is pre-determined based on some criteria such as inventory cost analysis and operating budget limitations. Given below is the linear program:
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