The facts: The manufacturers of a medicial carbolic smoke ball published an advertisement by which they undertook to pay ‘£100 reward … to any person who contracts … influenza … after having used the smoke ball three times daily for two weeks’. The advertisement added that £1,000 had been deposited at a bank ‘showing our sincerity in this matter’. Carlill read the advertisement, purchased the smoke ball and used it as directed. She contracted infuenza and claimed her £100 reward. In their defence the manufacturers argues against this.• The offer was so vague that it could not from the basic of a c;o;ntract, as no tiem limit was specified.• It was not an offer which could be accepted since it was offered to the whole world.
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