Shapiro, B. P. and Wyman, J. (1981) New Ways to Reach Your Customer. Harvard Business Review, July-August, pp. 103-110. Shaw, A. (1912) Some Problems in Market Distribution. Quarterly Journal of Economics, Vol. 26, August, pp. 706-765. Sheth, J. and Parvatiyar, A. (1994) Relationship Marketing: Theory, Methods and Applications. Center for Relationship Marketing, Emory University, Atlanta. Sheth, J. N. and Sisodia, R. (1995) Improving the Marketing Productivity, in Encyclopedia of Marketing for the Year 2000. American Marketing Association -- NTC, Chicago, (forthcoming). Sheth, J. N., Gardner, D. M. and Garett, D. E. (1988) Marketing Theory: Evolution and Evaluation. John Wiley & Sons, Inc, New York. Sombart, W. (1951) The Jews and Modern Capitalism. Free Press, Glencoe, IL. Spekman, R. E. (1988) Strategic Supplier Selection: Understanding Long-Term Buyer Relationships. Business Horizons, July/August, pp. 75-81. Walle, A. (1987) Import Wine at a Budget Price: Marketing Strategy and the Punic Wars, in Nevett, T. and Hollander, S. C. (Eds.), Marketing-Three Eras: Proceedings of the Third Conference on Marketing History, pp. 13-22. Michigan State University, East Lansing, Michigan.
đang được dịch, vui lòng đợi..
