When preparing the planning and control process, the management needs to must build objectives for the company because they are considered as the direct way the company must achieve. From that, they can set up suitable strategies and methods to achieve those objectives effectively. For TFH Company, the typical objectives are:Increase the sale volume of two new productsIncrease the profitabilityIncrease the quality for two new productsIncrease the satisfaction of customersStep 2: Identify potential strategiesAfter organization knows what it wants to become, this is the time TFH need to take out strategies to achieve their objectives. It is necessary for organization to focus on gathering
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