 Heading the marketing planning fu

 Heading the marketing planning functions including segmentation and targeting, product offerings, implementation, sales integration for general marketing and product development.
 Executing an integrated marketing strategy by customer segment, product category and optimal channel to attract retain and sustain revenue gains.
 Implementing marketing strategy through successful campaign development, forecasting portfolio growth, up-sell, cross-sell and retention plans.
 Collaborating with other business units to plan, develop and implement cross-sell programs to deepen customer relationships by implementing internal policy, procedures, SLAs, report forms, and work standards.
 Managing research activities to assess business’ competitive strengths, weaknesses and opportunities. Leading and developing an effective team through communication, performance management, development plans and reward/recognition practices.
 Directing internal teams and external vendors to challenge existing marketing programs and to identify new opportunities to optimize risk and reward trade-offs by fostering open communication to evaluate current practices.
 Leading ongoing product developments and product fit analysis initiatives, managing competitive pricing strategies to achieve target levels of profitability, and effectively developing online marketing campaigns and tools including SEO, email shots, newsletter, e-Survey, viral marketing, and web banners.
 Maintaining a robust client portfolio and offering novel product options and services facilitated by astute product savvy.
 Generating periodic market reviews, analyzing departmental performance, target achievements and budgetary adherence for recommending corrective actions accordingly.
 Directing all ATL and BTL initiatives to enhance Bank's market presence for various Credit/Debit Card products and drive customer acquisition.
 Adhering to project timelines and budgets, ascertaining methods and providing critical suggestions on strategies to enrich brand depth and meaning, in addition to identifying prospects for future enhancements and addressing shortcomings.
 Evaluating overall results of plans in terms of turnover, profit & share of marketing volume in addition to planning for the future by attending press conferences, economic forums, social events, trade show, and exhibitions.

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